Retail investors often follow the trend and buy into these projects without much thought. Some project teams and KOLs collaborate on marketing, treating retail investors as cash cows to be exploited. The tactics are very predictable: 30-60 minutes before launch, developers desperately dump tokens under the guise of "creator fees." Once they've made enough profit, they turn around and run. We've seen many projects like this, and those that can make money have been thoroughly understood internally. What’s left for newcomers are mostly loss-making orders. This is why it’s important to learn how to recognize people and projects, and not be blinded by flashy promotions and promises.