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Today, a major news broke—Cookie DAO suddenly announced the shutdown of the Snaps platform and all creator activity plans. Users who were still boosting points and climbing airdrop rankings on social platforms were caught off guard.
The trigger was X platform's new policy: banning API integrations for "posting reward tokens" type applications. This move mainly aims to curb AI bot spamming and data mutual brushing. Snaps happened to rely on X's API to build its points system, which put it right on the red line of the new regulation.
Cookie DAO, in order to stay compliant, was forced to make the decision to shut down. However, the good news is that their core businesses, such as the KOL database and on-chain intelligence, remain unaffected, and they will also offer compensation plans for affected partner projects. More importantly, they are fully pushing forward with Cookie Pro, a institutional-grade crypto intelligence terminal launched in Q1 this year, directly competing with top data platforms like KAITO and Arkham.
Here are three pieces of advice for everyone:
First, if you hold Snaps points, keep a close eye on official announcements to confirm how your points will be handled—whether they will be migrated or compensated.
Second, stay away from projects that rely solely on social boosting and spam. Since X has already started to regulate, future policy risks will only increase.
Third, shift your focus to truly valuable and compliant tools like Cookie Pro. By 2026, the market will only favor projects with solid fundamentals.
Whether you're an airdrop player or a project team, you need to find new ways out. Is the shutdown of Snaps a relief or a regret for you? Did you make money before, or did you get scammed instead?
Who still believes Cookie Pro can achieve something big? Feels like just another well-packaged database
Luckily I didn't play much with Snaps, I knew this thing was unreliable a long time ago
X's move was well done, someone has to come out and clean up these bot-generated messes
Snaps is doomed, which was expected, but I didn't think it would happen so suddenly
After reading this news, I am even more convinced that in 2026 we really need to shift to legitimate applications, stop chasing after quick gains
No matter how the compensation plan is arranged, it won't yield good results; most of the losses this time will fall on small retail investors
By the way, I need to keep an eye on Cookie Pro, but I’ll still wait and see.
This wave of X’s policies really hit a lot of bot farms hard, which is a good thing.
The points enthusiasts are probably losing their minds now. I advise you not to expect to exchange for much.
Those who earned have already run, and those who got scammed should accept their loss.
I feel like such rectifications will become more and more frequent this year.
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The warning signs for Snaps were there from the start; nobody paid attention.
X’s crackdown directly cut off Snaps’ way out. What else can we do?
This also reminds us not to focus only on the illusory points.
Products with real value are the way to go.
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It’s laughable—so many people still desperately trying to farm, and then one notice and it’s all over.
Compliance is the real key.
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Cookie’s move was smart, and I’m optimistic about Pro.
It’s definitely better than those who just cut the leeks.
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I knew it would turn out like this long ago. Still rushing for rankings? That’s just overthinking.
Speaking of these volume-farming projects, they are bound to fail sooner or later. They have no core technology and just want to harvest users. Now that policies are tightening, everything is exposed. Luckily, I didn't invest too much effort, which actually made me more clear-headed.
Now, it all depends on whether Cookie Pro can make a comeback. Tools with real data value are the hard currency.
Anyway, my focus has shifted—who still plays the points game will lose.
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Damn, Snaps made me waste two months of grinding, and X's ban is too harsh.
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To be honest, projects that rely solely on farming points deserve to be shut down. The market needs this kind of regulation. Only projects with solid fundamentals will survive until next year.
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How should I handle my Snaps points? It depends on whether the official compensation plan is reliable.
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Actually, the fall of Snaps isn't scary; what I fear is more policy risks coming later. In this era, just chasing quick money won't work.
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People who made money have already run away, and those still grinding are probably trapped. I belong to the latter, uh.