Recently, during an online sharing session at a leading exchange, executives mentioned an interesting direction—the development of IP-based Meme coins deeply rooted in Chinese internet culture. What does this reflect?

To be honest, projects based on old couples or traditional narratives have indeed reached their end. The market's demand for fresh content remains strong.

But there is a practical issue: every time the BSC ecosystem or a certain public chain experiences a surge of hype, it usually faces a correction cycle. Once the short-term enthusiasm fades, many projects revert to their original form. This is not an exception but a pattern.

Interestingly, the Meme culture IPs that can truly settle and endure are often those that strike a chord with the collective memory of the internet. From this perspective, the Chinese internet has accumulated enough rich cultural material—these materials inherently possess dissemination power and recognizability.

The key still depends on whether project teams can genuinely understand the logic of cultural operation, rather than just riding the hype. A hype strategy based on a new idea every day is not sustainable.