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It seems to be a creative rewards program, but Rayls Labs is actually doing something deeper—running a large-scale ecosystem talent screening.
The surface data is straightforward: a $200,000 bounty aimed at 250 creators. But this design hides a secret.
Through natural competition and elimination, they automatically identify three key types of individuals: storytellers who can craft compelling project narratives; connectors who understand localization and can link communities; and creators who can consistently produce content.
In other words, this is not just about awarding prizes, but about building a talent pool through an incentive mechanism. Those who ultimately stand out are highly likely to become the core driving force of the ecosystem. The project uses this mechanism to quickly find the most suitable partners from a large pool of participants. This approach is especially practical during the Web3 project’s early startup phase.