Another major acquisition has been finalized. Animoca Brands officially announces the completion of its merger with game and digital collectibles company SOMO. SOMO focuses on bringing digital assets to life — not only for trading but also for use in games and viewing in virtual worlds. Its products, SOMO Codex, SOMO Duel, and the flagship SOMO Battleground, are all attempting to break down the dimensional barriers of collectibles.

Animoca’s move is quite interesting. Leveraging its own Web3 ecosystem network, SOMO can achieve cross-project collaboration, and its brand awareness can quickly break into new circles. After the integration of both communities, the ecosystem scale will generate new chemical reactions. The game NFT track is still refining its early business models, and this type of merger reflects how leading players are racing to dominate the track’s discourse.