The potential increase in cryptocurrency allocation in the asset portfolios of China's ultra-wealthy in the coming year

According to data from the newly published Hurun report, the financial investment market in China is experiencing significant changes in the approach of high-net-worth individuals. One of the clearest signals is the growing demand for new investment channels, especially in the digital asset sector.

Cryptocurrency gradually increasing its position in the portfolios of the wealthy

The “Hurun 2025 Personal Financial Investment Needs and Trends Report” reveals an interesting fact: one in four wealthy individuals in China plans to increase their holdings in cryptocurrencies in 2026. Currently, digital assets account for only about 2% of these individuals’ international investment portfolios, indicating there is still plenty of room for expansion.

Digital collections emerge as a hot trend

Even more noteworthy is the rise of digital investment categories. For the first time in Hurun’s valuation history, digital collections—including assets like Chinese memes—have entered the top ten most favored investment categories. This segment now accounts for 7% of the total investment value among this high-net-worth group.

The appearance of niche assets like Chinese memes in this list reflects a broader trend: ultra-wealthy investors are no longer solely seeking traditional investment channels but are actively exploring new opportunities within the blockchain ecosystem and digital assets.

Data from Hurun clearly shows that China’s financial market is entering a new phase, where cryptocurrencies and digital assets are no longer unfamiliar but are becoming a legitimate part of diversified asset strategies.