2026-01-12 23:34:30

Based on the recent exposed information, the conflicts between the project team and KOLs have surfaced. A careful review reveals that all of the project team's incentive methods—whether it is direct payments, round allocation distributions, or Token distributions—essentially point to the same goal: leveraging KOLs' influence to promote the project and create market momentum. This is a typical利益交换模式 (benefit exchange model). When the project needs and KOLs' expectations diverge, conflicts become inevitable. Interestingly, this contradiction actually reflects a common issue within the entire Web3 ecosystem: the differing perceptions among participating parties regarding the boundaries of cooperation and the valuation of value.

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OffchainOracle

· 01-15 00:56

It's the same story again, project teams and KOLs can never see eye to eye. Basically, it's each side looking out for their own interests, and then parting ways. This kind of thing is too common in Web3; a standard contract should have been established long ago. KOLs want more tokens, while the project team wants to spend less money and do more with less... conflicts have intensified. Actually, it's all because trust costs are too high. If it could be automated on-chain, there wouldn't be so many issues. Those who understand the industry already know—there are no eternal friends, only eternal interests. So, another KOL has flipped? I guess it's because the tokens haven't been delivered properly. That's why I say centralized protocols are the most ridiculous—writing everything on paper is useless. Cognitive differences? To put it bluntly, everyone just wants to get a better deal.

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LiquidityWhisperer

· 01-15 00:48

Basically, it's still a matter of unclear profit distribution. This old trick again. KOLs all want to get the most, and project teams want to spend the least to do the biggest things. Web3 is like this—everyone wants to get a bargain. It's good that this exposure came out now, so everyone can learn a lesson. Before cooperation, you need to clarify everything; otherwise, it will eventually fall apart.

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Degentleman

· 01-13 00:04

This is the eternal confrontation between the leek and the sickle, nothing strange about it. KOLs just want to make quick money, and projects want to do the biggest things with the least amount of money. Can the conflict not explode? To put it plainly, everyone is acting, just see whose acting skills are more superb. Partnership boundaries? Are they worth anything? Haha, that's all in the future, let's cut first and talk later. Web3 is just a game of information asymmetry, isn't this the current situation? I've seen this kind of thing many times; both project teams and KOLs should stop pretending. The essence is that the money isn't in place, which is why they are tearing each other apart. Profit exchange is fine, the problem is that everyone wants to take more advantage. In the end, it's just one willing to fight and the other willing to endure, all voluntary.

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FloorSweeper

· 01-13 00:04

Basically, everyone is doing their own thing, each trying to get an advantage. KOLs want to sell more products, projects want to pay less, how can there not be conflicts? That's Web3 for you—no matter how beautifully written the smart contracts are, human nature can't be resisted. This exposure is good, saving us from future illusions of a pure ecosystem. There are no friends in the face of利益, it's about time to see through that.

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RugPullProphet

· 01-13 00:03

Damn, it's the same old trick again. Do project teams really think throwing money around can buy out KOLs' mouths? Honestly, everyone is just doing their own thing, no one wants to take it seriously. How much trust is there in this ecosystem? Just a few coins. KOLs hype up projects, project teams shift blame, and it goes in circles. Actually, everyone wants to earn more, no one wants to lose out, so it's bound to blow up. Another project shooting itself in the foot. Cooperation is basically a game of interests, what's there to pretend about? That's Web3 for you—without the money in place, everything else is just talk.

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CoffeeNFTrader

· 01-12 23:36

I've seen this kind of thing many times—it's just an issue of unequal interests. Project teams want to free-ride on influence, while KOLs want real money. How could there not be problems? That's Web3 for you—everyone just wants to get a bargain. Honestly, it's still a matter of not clearly defining the contract terms. The unpleasant truths should be discussed upfront before cooperation. It's very common for KOLs to be exploited for their influence; without some caution, you'll end up losing in the end. This time, it's probably the project team's fault again. The tactics are all too familiar.

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