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The idea of 1000 yuan, achieved a valuation of tens of millions
Three post-95 founders validated a crazy idea with minimal costs. Spending 1000 yuan and less than a month, they launched an app called "Are You Dead". Now, the product's valuation has skyrocketed to 10 million. From cost to valuation, it has achieved a ten-thousand-fold increase.
Speaking of features, they are so simple it's almost unbelievable: open the app and check in once a day to prove you're still alive. Not logged in for two days? The system automatically sends an email notification to your emergency contact.
It's really that simple.
No complex algorithms, no flashy interfaces, no cumbersome feature stacking. Yet, with the most straightforward design, it carries an unexpectedly profound need — using digital means to care for life and maintain psychological bonds between people. This case once again proves: when creativity and execution are precise enough, costs and cycles can be minimized to the extreme, while value can grow exponentially.