Once again, major players from traditional industries are entering the scene. Moutai Group's affiliated company, Ai Maotai Digital Technology Co., Ltd., has officially registered, and this move is significant—its registered capital has reached 600 million yuan. In terms of business scope, the company covers blockchain technology-related software development and services, industrial internet data processing, and also involves internet live streaming technology. This indicates that Moutai is not only exploring blockchain applications but also making technological layouts in data and streaming media. As a leading consumer goods company venturing into the Web3 space, this case reflects traditional enterprises' new thoughts on digital transformation and blockchain applications. Supply chain traceability, consumer rights protection, digital asset management—these are all potential areas of exploration for Moutai.