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Who still talks about NFTs these days? The once sky-high darling has long become a hidden image file, with project teams rushing to pivot or shut down, even conferences like NFT Paris have announced cancellations. After three or four years of continuous decline, hot money has long fled, and the story no longer holds—"NFT is dead" has become a consensus.
But this week, the NFT market suddenly saw a small turnaround.
According to CoinGecko data, in the first week of 2026, the overall market capitalization of NFTs increased by over $220 million. More interestingly, NFT Price Floor statistics show that just in this week, hundreds of NFT projects experienced price rebounds, with some projects seeing gains of three or even four digits. For those who held on during the bear market, this kind of market feels like a dream.
Has NFTs really come back to life? What are those still in the game playing now? This is a question worth pondering.