Many friends who claim to be "creatives" often ask, why isn't their content making much progress, and why is monetization so difficult? To be honest, many times the problem lies with themselves.

I am a living example myself. Last year, when I didn't really understand this area, I started aggressively boosting engagement to push data. The goal at that time was simple—reach 5 million impressions to unlock monetization. And what happened? I really did it. But in hindsight, how long can this approach last? Is it worth it? That’s the real question.

Instead of complaining that the platform isn't giving opportunities, it's better to ask yourself whether you've truly found the right direction. The line between content creation and monetization tests strategy and execution more than you might think.