You will find that most people in the industry are in vacation mode, but those key incentive mechanisms and participation rewards? They haven't stopped for a day. This is your opportunity window. Take advantage of the relatively calm competition now, focus on projects with real potential—conduct in-depth research, produce content, analyze data. Don't wait for the hype to come before reacting. Put in the effort now, so when the market becomes active, you'll already have the upper hand.