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Happy weekend, family. Recently, I have been closely following and am very optimistic about a development: the iteration of ZTX Live and the upcoming Creator Launch.
As a long-term observer and researcher of the virtual avatar ecosystem and creator economy, I believe this is not just a routine product feature update, but potentially one of the most strategically significant structural inflection points at this stage—especially given its deep integration with Creator Chain (driven jointly by @oncreator_ and Matter Labs).
This combination is opening a brand new value flow pathway for "virtual avatar streaming" and "Web3 native creators."
The core value lies in breaking the previous closed loop:
Over the past decade, the vast majority of value creation in virtual avatar live streaming has been limited to "visual expression" and "immediate traffic," while deeper assets such as identity ownership, interaction data, social relationships, and creative achievements have long been locked within centralized platforms, making it difficult for creators to truly own, pass on, or transfer across platforms.
The vision and technical architecture of Creator Chain @oncreator_ are systematically changing this status quo:
- Virtual avatars will become true on-chain identity entities, rather than just platform skins
- Interaction records, achievement systems, community relationships, etc., during live streams can be embedded as verifiable, privacy-preserving, zero-knowledge proof (ZK) assets on the chain
- Creators will thus gain unprecedented autonomy and composability, allowing content, reputation, and community value to circulate freely across different platforms and scenarios
This means:
In the future, a creator’s on-chain reputation will become a quantifiable, accumulative, tradable long-term asset,
no longer relying on policies, algorithms, or traffic dividends of a single platform.
The combination of ZTX Live + Creator Chain is expected to become an early key landing point for this paradigm shift.
I look forward to seeing more outstanding creators using this infrastructure to truly upgrade virtual avatar live streaming from "performance content" to a digital lifestyle and creative career with autonomous identity and lasting value.
This is not only a technological iteration but also a profound paradigm shift regarding "creative sovereignty, digital identity, and value circulation."
Let us witness and participate in this transformation together.
Looking forward to more exciting content coming soon. 🚀