Are billion-dollar asset managers also turning to selling courses?

Recently, a well-known female executive from a private equity firm suddenly launched a paid knowledge course, which was quite unexpected. Someone managing hundreds of millions in funds now starting to sell investment insights—this contrast is quite striking.

The course model is very cliché: personal IP + professionally edited photos + promotional copy. Coupled with marketing slogans like "Just launched yesterday, earning over 5 million in 2 days," bombarding audiences with such data to create a herd mentality of "Even experts are doing this."

Honestly, this reflects a phenomenon in the current investment circle: top-tier institutional managers are gradually realizing that while their management scale has a ceiling, the potential of paid knowledge is limitless. Courses priced from a few thousand to tens of thousands, with extremely low costs, quick conversions, difficult repeat purchases, but high topicality.

Shifting from asset management to content monetization seems like a new trend, but in reality, it’s a product of the industry’s increasing internal competition. After all, telling stories solely based on investment returns is less effective than directly selling methodology.