Recently, leading industry investment firm QCP issued a security alert that has caused quite a stir. They discovered that someone was impersonating them—faking accounts and setting up fake websites in an attempt to deceive users. Although those fake websites have been taken down, this incident exposed a serious issue: a new wave of phishing targeting crypto users seems to be on the rise.

Honestly, this is far from an isolated event. Just look at the news this year—you'll see exchanges being impersonated, wallets being forged, and investment firms and star projects becoming "material" for scammers. These scammers' tactics are becoming increasingly sophisticated; fake websites are so convincing that they can fool even seasoned users, and they even play with domain name homophones to imitate legitimate sites, making it hard to defend against.

In QCP's statement, there's a particularly noteworthy sentence: "We will never contact users through unofficial channels or request transactions, account information, or sensitive data." This should be the bottom line for all legitimate organizations. Yet, despite this, many users still fall victim unintentionally, losing assets, with no place to complain.

This actually reflects a more fundamental problem: when we overly rely on a specific website, customer service identity, or brand logo to verify authenticity, trust becomes something easily copied. In such an environment, is there a way to truly give control of assets back to users? How can we ensure security without the hassle of distinguishing genuine sites from fake ones? This might be the direction worth contemplating.