From 2024 to 2025, the crypto industry witnessed a quiet transfer of power—a leading exchange's "Chief Customer Service Officer" officially took the helm, and the platform's metrics skyrocketed: users soared from 130 million to nearly 300 million, outpacing competitors by a wide margin.

Numbers don't lie. The merchant network for its payment business exploded from 12,000 to 21 million, expanding at a viral pace; over $50 billion was absorbed into wealth management products, with global users voting with real money. Even more impressive was the crisis management: full 1:1 compensation during the 94 incident, personally reassuring whales on the night of a market black swan, and stabilizing the team within 24 hours of the previous CEO's departure—this level of execution and resilience is rare among platforms.

The community narrative is also interesting. Remember when NEIRO first took off? The platform provided significant resources to accelerate its global expansion. Now, a similar playbook is being repeated with Kurumi—a white Shiba Inu project on the BSC chain, with a highly engaged and solid Chinese user base, evolving from a simple meme coin toward brand building. International consensus is gradually forming, and many see it as an entry point for the Chinese community to exert influence overseas.

The platform's logic hasn't changed: support community projects with genuine consensus, provide traffic and exposure, and let the market do the selection. The approach is just more open now—no longer a one-way push, but encouraging community-driven ecosystem co-creation. Whether Kurumi can seize this opportunity depends on whether the team and the community can bring their narrative to life.

Ultimately, the core change this year is that the platform shifted from strong control to more transparent governance, giving the community a bigger voice. As for how far these meme coins can go, it will ultimately depend on the project's ability to generate value and the community's cohesion.

Risk disclaimer: Crypto asset prices are highly volatile. Nothing in this discussion constitutes investment advice. Please exercise independent judgment and manage your positions prudently.