The Ministry of Industry and Information Technology and six other departments: Support platform enterprises in applying AI, Blockchain, and other technologies to create multi-scenario, immersive consumption experiences.

[The Ministry of Industry and Information Technology and six other departments: Support platform enterprises in applying AI, Blockchain and other technologies to create multi-scenario, immersive consumption experiences] The Ministry of Industry and Information Technology and six other departments issued the “Implementation Plan for Enhancing the Adaptability of Supply and Demand for Consumer Goods to Further Promote Consumption.” Among them, it is proposed to orderly develop platform consumption. Orderly develop new business formats such as live e-commerce, instant retail, curated retail, and circular e-commerce. Encourage platform enterprises to legally and compliantly use artificial intelligence technology to explore user needs and match and push products and services. Support platform enterprises in applying digital intelligence technologies such as virtual reality, Metaverse, artificial intelligence, and Blockchain to create multi-scenario, immersive consumption experiences. Guide platform enterprises to carry out brand quality promotion activities for consumption. Firm up the main responsibility of platform enterprises, strengthen the qualification review of operators and the verification of product information, and improve the rapid handling mechanism for consumer disputes. (Jin10)