I have seen quite a few people researching the user growth path of GAIB, but I couldn't find the answer even after going through the White Paper. In fact, those official documents were never intended to show you the way. The underlying logic that allows a project to grow from zero to 120,000 users is hidden in the details that won’t be written in a PPT.

GAIB's recent operation was neither achieved through massive airdrops nor through any disruptive technological innovation. What it understands well is the most fundamental aspect of this industry — human nature.

Most projects on the market are still in the most primitive stage of user growth: spending money to buy users. It's simple and crude, but the effectiveness decreases quickly. The GAIB team is taking a different approach—psychological warfare combined with covert viral expansion. The value of this strategy is much higher than what is reflected in on-chain data.

Many people think it's all about following the big influencers? That's a simple way of thinking. Last time I attended a small-scale Web3 gathering in Bangkok, I met a key player from GAIB who was responsible for community growth in the early days. After a few drinks, he talked about the strategies at that time.

The initial batch of seed users was not created through airdrops. Their strategy is called "capture the king before capturing the thief." The target is to focus on those seasoned players who have been mingling in various communities for years, have a bit of fame, but have not been valued by mainstream projects—those experienced users who comment daily and crave recognition.

GAIB gives these people the title of "internal ambassador." The authority is not great, but the sense of satisfaction is maximized, making them feel "specially recruited." This group of old-timers became GAIB's earliest advocates, working harder than any paid KOL. They come with their own social networks and trust endorsements, and their dissemination efficiency is astonishing.

This is why the user growth curve of GAIB looks so strange — it starts off slowly, and then suddenly there is an explosive growth at a certain point. Because that is a signal that the density of the fission network has reached a critical point.

The so-called user growth methodology is never found in the White Paper. It lies in the truths that are only spoken when someone is drunk, in those undercurrents that will not be made public.