Wallace just pulled off a big stunt - directly collaborated with the PEPE frog to launch the "Wow Wow Frog Doll", and the official live channel is already live for grabs.

This is not just about selling some merchandise. A fried chicken brand that has spread across the country is actively collaborating with MEME coins, which is quite interesting. When offline stores and on-chain frogs start to have a chemical reaction, the speed at which crypto culture breaks through may be faster than many people think.

Let’s review PEPE's past performance: during that wave of market activity in 2023, it created a myth of a 375,000-fold surge in just 21 days, with some turning $100 into $375 million. There was also a smart money address that grew from $130,000 to $1.48 million in 7 months on PEPE, yielding 11 times the return. Although it's currently in a correction, many in the community are still shouting "the frog hasn't flown enough yet".

Why is Wallace's operation worth pondering? It is a local catering giant with 20,000 stores, and its previous collaboration with "Firepower Youth King" boosted single-store orders by 40%. Now crossing over into the crypto world indicates at least three things:

First, MEME culture is really penetrating into the mass consumer scene, no longer just a small circle of self-entertainment.
Secondly, physical brands are starting to recognize the community appeal of PEPE, and this recognition is more solid than pure online hype.
Thirdly, the way of building consensus has changed. Combinations like "hamburger with frog" that are more down-to-earth might attract newcomers more than shouting orders on Twitter.

Some people think that PEPE reaching 1 dollar is just a pipe dream. But think about it, DOGE also soared thanks to meme culture back in the day, and now PEPE has a fried chicken shop supporting it. Who says there isn't room for imagination? Moreover, the power of the community has always been the core engine of MEME coins. Whales are accumulating in the shadows, and Elon Musk hasn't made his move yet—if one day he casually retweets something, the market will explode again.

Of course, let's look at it calmly: the volatility of MEME coins is no joke. High returns are always tied to high risks; if you don't have a strong heart, don't get involved, only invest money you can afford to lose, and be mentally prepared for a total loss. If you can't hold on, don't enter the market; you'll definitely regret cutting your losses.

What do you think of Wallace's recent collaboration? Do you think PEPE can break through its previous high?