Bitcoin fell below $100,000, but this Web3 conference turned into a social PI party.

At the Blockchain Futurists Conference in South Florida, Bitcoin fell to a five-month low near $100,000, but the atmosphere on site was unexpectedly easy.

No one is frowning and staring at the market. Instead, Labubu dolls and themed cosplay are flying around, and everyone is busy exchanging business cards and discussing marketing. Betty Sharples from Truflation is an old-timer in the circle; she said this atmosphere is completely different from those “down” meetings in the past—after all, Bitcoin is still up year-on-year, so what do short-term fluctuations matter.

Interestingly, many people don't even enter the venue to listen to the speeches, but instead focus on parties and social activities. The founders are quite practical; when it comes to promoting projects, they still need to promote: Interlink, Unicorn.eth are all making their presence felt in various occasions. The most eye-catching are the group from Ethereum, all dressed in pink, afraid others won't know they are aligning with the ETH ecosystem.

The conference has turned into a social showcase, with technical discussions becoming a supporting role.