New Battlefield of Betting: Can Prediction Markets Stir the Deep Waters of American Sports Business? Author: PANews, Zen With Kalshi and Polymarket extending their business focus further into the sports sector, prediction markets have reached an inflection point of "higher trade volumes and rising prices" this year: media reports that Polymarket is in discussions for a new round of financing, targeting a valuation of $12-15 billion; Kalshi, meanwhile, completed new financing mid-year, with a company valuation of about $2 billion. At the same time, the monthly transactions and daily active users of leading platforms have significantly increased—The Wall Street Journal reported that in October, the total transactions of the two major platforms surged over 90% month-on-month; and the volume growth at Kalshi largely comes from sports contracts, making sports prediction its main growth engine. Driven by both industry and capital, Kalshi and Polymarket are beginning to seek official cooperation and endorsement from major sports leagues. bsv#参与创作者认证计划月领$10,000