NFT – just a soap bubble? Then why are the largest companies investing millions in "monkey pictures"?

Do you think NFTs are just expensive pictures of monkeys? You might be missing a lot. Skeptics are shouting. Brands are investing millions. And something interesting is happening behind the scenes.

Nike: virtual shoes that change the game

Nike is creating a whole ecosystem. Not just shoes. In 2019, they launched "CryptoKicks" – NFT sneakers for the metaverses. Sounds strange? But by 2025, this has grown into a full-fledged digital asset platform.

The youth is thrilled. A new market has emerged. Virtual sneakers. Who would have thought?

Coca-Cola: digital collections with real benefits

Coca-Cola is also in the game. They released NFTs related to sporting events. Owners get exclusive access to events. Is this a bubble?

By 2025, they have integrated NFTs into loyalty programs. Drink cola – get a token. Simple scheme. It works.

Formula 1: the digital history of racing

Formula 1, with its rich history, has found application in NFT. Iconic moments from the races have turned into collectible tokens. By October 2025, fans are going crazy for these digital souvenirs.

Not just images. A way to bring fans' passion to life. It seems to work.

Reddit and media projects: the new content economy

Reddit has launched an NFT platform for content monetization. Creators and the audience interact in a new way. It's not to say that it's a revolution, but it's something interesting.

South China Morning Post: how NFTs preserve history

SCMP started releasing "artifactual" NFTs since 2021. Digitized historical records. Eternal. Immutable.

By 2025, the collection had grown. Key historical events were added. An educational platform was launched.

NFT for preserving cultural heritage? Sounds more convincing than just "expensive pictures".

Real value of "monkey" NFTs

The very "monkey pictures". Bored Ape Yacht Club. October 2025: minimum price around $37,577. Sales volume for May: $6,753,509. Mutant Apes are holding at 1.35 ETH.

The numbers are dancing. Interest remains. Something doesn't look like a dying bubble.

Why do companies invest millions?

Critics are shouting about a bubble. But brands continue to invest. Nike, Coca-Cola, Formula 1, Reddit... Do they see something that eludes others?

Perhaps it's not about the pictures. It's about the tool that changes the rules of the game. It's not entirely clear where all this will lead. But while you are in doubt, someone is already changing the world.