Italian supercar manufacturer launches token issuance

An Italian luxury car manufacturer recently announced the launch of a securitized token issuance (STO) on a regulated digital market. The company plans to raise nearly 1 million euros through this STO to develop a special edition of its supercar.

According to the latest announcement, this STO will issue a token called MZZ, priced at 1 euro. Investors can participate in the investment by purchasing these tokens. The MZZ token is a security token issued on the Bitcoin sidechain Liquid and has been integrated with the digital marketplace platform.

It is worth noting that half of the sales revenue from this supercar special edition will be allocated to MZZ Token holders. This token issuance is open to certain European countries, with a minimum investment amount of 50 euros.

In addition to launching an STO, this Italian car manufacturer also announced that it will begin accepting Bitcoin as a payment method for purchasing all versions of its supercars. This move follows the announcement by a well-known electric vehicle manufacturer that it would accept Bitcoin for car purchases.

As the issuance platform for this STO, the digital market headquartered in Luxembourg has been committed to listing securitized tokens that comply with EU capital market regulations. Last year, the German Federal Financial Supervisory Authority approved the first cross-border STO project on this platform.

The STO project launched by the supercar manufacturer this time shows that the traditional automotive industry is actively embracing blockchain and cryptocurrency technology, providing investors with new ways to participate while also opening up innovative channels for its own financing.