Discussion on the Current Status of TG Ecosystem and Traffic Rise Strategies

1. Introduction to the TG Ecosystem

TG: one of the fastest rising social platforms globally

TG, as a rapidly growing social platform, has surpassed 950 million monthly active users. It plays a role similar to “WeChat” among the 240 million population in the CIS region. TG aims to reach 1.5 billion users in the next three years, achieving a 50% rise. Compared to other major instant messaging applications, TG is more open, has more complete features, and a tighter ecosystem.

Apart from developed countries, TG also has a large number of users in emerging market countries such as India, Indonesia, Nigeria, and Iran. It is worth noting that among TG’s nearly 1 billion users, the proportion of cryptocurrency users is not high. In many countries, TG is mainly seen as a daily communication tool rather than a marginalized underground communication software.

TG ecological function construction

The functions such as channels and friend circles in the TG ecosystem have become important infrastructure and rise means for developers. Some projects enhance user stickiness and community atmosphere by releasing short videos. The live streaming function is similar to group live streaming, and some event-related projects are trying to develop it. In addition, the public account channel of the TG founder serves as a reference for ecological entrepreneurs.

The TG mini-program ecosystem is developing rapidly, covering basically all types of WeChat mini-programs and introducing some new categories that WeChat cannot achieve. Recent popular mini-programs include ride-hailing, e-commerce, ticketing, and short dramas.

The TG advertising system has not yet formed an industrialized customer acquisition method. Currently, the official advertising system only supports inserting graphic and text ads in channels. Since it does not collect user information, precise targeting cannot be achieved. Therefore, some third-party advertising systems are addressing data-level issues through on-chain data, group behavior, and other methods.

2. Discussion on TG Traffic Rise Strategies

TG: The huge traffic gap for casual games going overseas

TG provides a huge traffic opportunity for overseas mini-games, and the future penetration rate and user scale may see significant rise. Although the mini-game sector is currently highly competitive and customer acquisition costs are increasing, the penetration rate of TG mini-games is expected to have a lot of room for improvement. Compared to Facebook, TG has a more active gaming ecosystem and business closed loop.

With the rise of platform users and the increasing penetration rate of mini-games, the TG mini-game market is expected to achieve rapid expansion. In addition, the form of TG mini-games is still evolving, and more innovative gameplay may emerge in the future. Although the official product iteration of TG is relatively slow, each update may bring new growth dividends.

How can TG projects expand their market?

The TG project needs to first clarify its target user group and regional market. TG users are widely distributed, and there are significant differences in culture and usage habits in different regions. The project can determine its positioning from two dimensions: geographical location and Web2/Web3. Many projects have users who are primarily off-chain users; they use TG mainly for communication needs, rather than to obtain cryptocurrency airdrops.

When developing mini-games on TG, in addition to issuing digital assets, revenue can also be generated by selecting appropriate markets and user groups. Some projects have already achieved profitability through in-app purchases ( IAP ) in a purely Web2 environment. However, due to the lack of in-app advertising ( IAA ), the more common approach currently is a hybrid monetization model that combines IAP with heavy asset issuance. The customer acquisition path on TG differs from traditional platforms, relying more on social virality among core user groups.

CIS market opportunities

The CIS region is an important market for the TG ecosystem, not only because of the large number of users but also due to the high quality of users, usage duration, and loyalty. Many well-known TG projects come from the Russian-speaking area. In contrast, India has the highest number of users, but the user value and penetration rate are relatively low. Markets such as Iran are also worth paying attention to.

Many of TG’s traffic comes from outside the platform, especially from high-traffic platforms in the Russian-speaking region. Some projects have begun seeking collaboration opportunities on platforms such as TikTok and YouTube.

rise strategy key points:

1. The development cost of TG projects is low, although the prospects are uncertain, the potential for investment returns is significant.

2. Currently, there is a lack of mature and scalable rise paths, and various methods need to be tried.

3. Products should not strive for the best, but rather for the design that is most suitable for the target users.

4. View users as growth partners, not just simple sources of traffic.

5. The mixed monetization model is gradually becoming clear, with the core being the construction of a value feedback loop.

6. Social dissemination strategies include: product social features, user incentive mechanism design, grasping cultural attributes.