F1 Red Bull Depth Article - Twelfth Anniversary & Brand Renewal

On the F1 racetrack where speed and passion intertwine, every millisecond is a boundary between victory and defeat, and every innovation is a battle on the way to the peak. In February this year, the world’s leading digital asset trading platform Gate.io officially announced its partnership with the F1 Red Bull Racing team—where the spirit of innovation allowed both sides to find a resonant rhythm in two different dimensions of extreme challenges. This collaboration not only symbolizes another key leap in Gate.io’s brand globalization strategy, but also coincides with the important moment of its twelfth anniversary. The platform simultaneously launched its new Chinese name “大门”, signifying a more open posture to connect users with the future of the crypto world. Gate.io founder and CEO Dr. Han officially proposed a new strategic goal at this juncture— to build the “next generation super unicorn exchange”, stepping into the next cycle of the crypto industry with a fresh approach.

The “Gate” is renewed, opening the path to the evolution of the “next generation super unicorn exchange”. On the occasion of the twelfth anniversary, Gate.io officially launches its new Chinese brand name - 大门, which is not only the starting point but also the entry to explore the future, symbolizing a more open, diverse, and global pattern of the brand. Gate.io will also, under the name 大门, embark on the evolution path of the “next generation super unicorn exchange.” In the past twelve years, Gate.io has used technology as the key and service as the bridge to open the door for users to the world of cryptocurrency:

• The number of cryptocurrencies launched has surpassed 3800+, continuously leading the industry forefront;
• Comprehensive strength ranks among the top three in the world, with 24-hour spot trading volume ranking second globally;
• Build a complete ecosystem covering trading, Web3 wallets, payments, investment incubation, etc.;
• The platform token GT reached a maximum price of 25.960 USD, with a market cap jumping to the global Top 34. The launch of “Gate” not only summarizes the past accumulation of Gate.io but also heralds a new stage with broader horizons and more possibilities. The positioning as the “next-generation super unicorn exchange” reflects its profound insights into future industry trends and strategic foresight. As a well-established exchange in the cryptocurrency industry, Gate.io has accumulated deep experience over its twelve years of development. Now, in the face of the opportunities presented by the industry’s full-scale explosion, Gate.io will make comprehensive efforts in key dimensions such as technology, security, ecology, and branding, embarking on a new growth curve, dedicated to creating a future-oriented industry paradigm and continuously generating greater value for users and the industry.

Release the dual potential of security and innovation, injecting momentum into industry transformation. F1 Red Bull Racing has long dominated the track with its innovative technology that pushes the limits and rigorous safety management. Similarly, in the blockchain industry, Gate.io is renowned for its emphasis on both innovation and security. Gate.io partners with F1 Red Bull Racing to unleash dual potential through cross-industry collaboration, injecting new momentum into the construction of the “next-generation super unicorn exchange.” In terms of product innovation:

• Gate.io has launched an innovative zone and has listed over 1,000 tokens, providing users with a more diverse range of product choices and capturing multiple tenfold increases in Meme.
• Gate.io has innovatively launched MemeBox 2.0, which allows for the one-click integration of popular on-chain Meme tokens into exchange accounts, providing users with a convenient and secure Web3 trading experience;
• Gate Launchpool has become an industry-leading new coin mining platform, with over 140 projects launched and a total of over $14 million in airdrops and mining rewards distributed;
• GateChain continuously upgrades its core functionalities including DA and actively expands Web3 ecosystem applications such as wallets, trading, wealth management, NFTs, and Memes, deeply linking the on-chain ecology. In terms of security and transparency:
• Gate.io collaborates with the American auditing firm Armanino LLP to regularly disclose asset reserve status using the Merkle Tree open-source solution;
• As of January 2025, the total value of the platform’s reserves has exceeded 10 billion USD, ranking fourth globally, with a total reserve ratio of 128.58%, and an excess reserve amounting to 2.296 billion USD, surpassing the industry average level;
• In addition, Gate.io continuously upgrades its risk control system and protective mechanisms, consistently investing resources to build a multi-layered security system that includes cold wallet management, multi-signature, real-time risk control alerts, and a global security team monitoring mechanism around the clock. Just like the balance of speed and precision on an F1 racetrack, Gate.io always prioritizes user asset security while pursuing the ultimate experience. This ability to balance innovative speed with safety standards not only allows Gate.io to lead new trends in the crypto industry but also lays a solid foundation for building the “next-generation super unicorn exchange.”

Cross-border Collaboration: Key Leap in the Globalization Process In the increasingly fierce global competition, brand recognition and cultural identity have become new thresholds that the crypto industry must overcome. F1, as one of the most-watched and influential sporting events in the world, reaches hundreds of millions of viewers and is known for its high-end, cutting-edge, and international image. This collaboration has also become one of the practical starting points for Gate.io’s “super unicorn exchange” strategic vision. Through the cultural resonance of top global sports IP, Gate.io is reshaping user perception, transitioning from a technology platform to a spokesperson for a global digital lifestyle, further solidifying its international influence and brand value. Through an international top-tier stage like F1, Gate.io not only reaches more high-value users globally but also further strengthens the brand’s core characteristics of “speed, innovation, safety, and connection” on a cultural level. At the same time, this also demonstrates that Gate.io is building a grander and more open international brand matrix — advancing towards a longer-term and broader future under the integrated layout of compliance, globalization, and branding.

Twelve years, the original intention remains unchanged, the future has arrived. Looking back at 2013, Gate.io started with the mission of “opening the door to crypto assets for global users.” Twelve years later, this door has connected tens of millions of users worldwide, becoming an undeniable force in the global crypto economy. Now, standing at the new starting point of twelve years, Gate.io, under the name “Big Door,” partners with the F1 Red Bull Racing team, with a more determined belief and a more open attitude, to continue exploring infinite possibilities and embark on a new journey to become the “next generation super unicorn exchange.” The future belongs to those who understand persistence in speed and uphold safety in innovation. The big door is open, and a new era of cryptocurrency is approaching.

Disclaimer: This content does not constitute any offer, solicitation, or recommendation. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of its services from restricted regions. Please read the user agreement for more information, link: