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Zhao Haijun, CEO of SMIC: We won't proactively lower prices, but we will face price competition when necessary.
On February 12, Jinshi Data News, at the fourth quarter performance briefing in 2024, Zhao Haijun, Co-CEO of SMIC, mentioned the outlook for 2025, stating that localized production has brought more market demand, but homogenized competition has led to structural overcapacity, even in the case of a market recovery, it still faces fierce competition. The company enhances its core competitiveness and binds customers by creating leading technology, and combats price pressure by introducing new products. The company maintains a consistent pricing strategy, follows the market without actively reducing prices, but when necessary, will face price competition with strategic customers to maintain its market share and competitive advantage in various fields.