The big short seller who once shouted “storage winter” has just turned bullish: Is the bull-market script for storage stocks back on track?
In 2021, one person published a report that sent the global semiconductor sector into a collective avalanche.
That report was titled—“Memory, Winter is Coming.”
The person who published it was Shawn Kim, Morgan Stanley’s chief semiconductor analyst.
From then on, he was dubbed the “spokesperson for short sellers” by the South Korean market.
Five years later, today, the same person has just changed his tune.
On August 7, Shawn Kim released his latest research report, officially shifting from bearish to bullish.
He said: The most severe adjustment in the memory chip industry is nearing its end, and current valuations now offer an “attractive tactical entry point.”
He described this adjustment as—
“A minor ripple in the AI supercycle.”
You may be thinking: Why make such a big deal about one analyst turning bullish?
But the irony of this is ten times more intense than you might think.
Just two weeks ago, SK hynix kicked Morgan Stanley out of the underwriting syndicate for its $26.5 billion U.S. IPO.
The largest U.S. IPO ever by a foreign company. At an underwriting fee rate of 0.5%, the commission alone would have been $130 million.
The final underwriting syndicate consisted of Bank of America, Citigroup, Goldman Sachs, and JPMorgan Chase.
Morgan Stanley was the only top-tier investment bank left out.
The industry generally believes that the direct reason for Morgan Stanley’s exclusion was that it had repeatedly published bearish reports on South Korean semiconductors, including the famous “Memory, Winter is Coming.”
You’re bearish on my company while trying to earn $130 million in underwriting fees from me?
SK hynix: Sorry, the door is over there.
And then?
Then Morgan Stanley turned around and chased the upside.
Not only did it turn bullish, but it did so particularly aggressively—
It maintained a target price of 2.6 million won for SK hynix and 381k won for Samsung Electronics.
Based on the benchmark share prices used in the report, these imply potential upside of approximately 74% and 65%, respectively.
What’s even more striking is that Morgan Stanley also raised its 2026 EPS forecast for SK hynix by 13%.
A company that just kicked you out of its IPO underwriting syndicate—
You not only refuse to get angry, but also raise its earnings forecast and give it 74% upside to your target price.
What do you call this?
“Talking the talk but not walking the walk.”
So what exactly has Morgan Stanley set its sights on?
First, valuations have become absurdly cheap.
Storage stocks are currently trading at around 3 times forward 12-month estimated earnings, reflecting almost none of the long-term growth premium.
What does a 3x P/E mean?
Cheaper than bank stocks.
Second, AI demand is stronger than anyone imagined.
Micron stated clearly at the FMS 2026 flash memory summit: AI is permanently reshaping the storage industry into a core component of system architecture, with memory’s share of total system value rising from 10% 30 years ago to nearly 50%.
Both DRAM and NAND are in a state of undersupply, and this will continue beyond 2027.
SK hynix itself forecasts full-year 2026 DRAM demand growth of 20% year over year and NAND demand growth of nearly 20%.
Almost all of the incremental demand is coming from data centers.
Third, the market’s focus is shifting.
Morgan Stanley believes the market’s focus for storage stocks is shifting from the price cycle to capital returns—share buybacks, free cash flow, and long-term supply agreements (LTAs) will become catalysts for the next wave of share-price gains.
But don’t celebrate too soon.
Morgan Stanley also warned that the pace of storage price increases is slowing.
The quarter-over-quarter increase in DRAM contract prices fell from 96% in the first quarter to an expected 16% in the third quarter.
NAND fell from 88% to an expected 13%.
By the fourth quarter of 2026, the industry will gradually enter the latter stage of the cycle.
At that point, the operating leverage provided by pricing will weaken, making further earnings beats increasingly difficult.
In addition, Apple is testing DRAM chips from ChangXin Memory Technologies for use in the iPhone and MacBook.
Although ChangXin’s capacity is already close to full utilization this year and it temporarily cannot take on new major international customers, the long-term threat of alternative suppliers is real.
When the prophet of “winter” begins taking off his down jacket—
What are you still waiting for?
Even the biggest short seller has turned bullish, which shows two things:
① The recent pullback is a deleveraging event, not a collapse in fundamentals.
② AI-driven storage demand is more resilient than anyone imagined.
On August 10, South Korea’s KOSPI index rose more than 2%, while SK hynix surged more than 4% at one point and Samsung Electronics rose more than 3% at one point.
The market is voting with its feet.
The script for storage stocks may be completely different from what you think.
Those who panic-sold in July have probably finished crying by now.
And those who understood the signal of “the short seller turning bullish”—
Are quietly entering the market.
Will you believe this “spokesperson for short sellers” turning bullish? Or do you think this is merely a “damage-control bullish call” after Morgan Stanley was kicked out of the underwriting syndicate?
#非农爆雷降息预期逆转 #股票交易分享挑战 #苹果测试长鑫存储芯片 $SKHY $SAMSUNG $AAPL