Huacheng BMW CEO responds to BBA's exit from price war: Ensure that all partners can make enough money and survive for the future.

On July 20th, Jin Shi Data reported that recently, there have been rumors in the industry that the top luxury brand BBA (Mercedes-Benz, BMW, and Audi) is withdrawing from the price war. Recently, Chery BMW CEO Dai Hexuan said:“The price is determined by the dealers as independent operators, and BMW will maintain intensive discussions with upstream and downstream partners to explore how to conduct a sustainable business model to ensure that all partners can make enough money and survive in the future.” “Some competitors openly claim that their pricing is below cost, and we will not judge whether it is correct or not for the time being, but at least we must have sustainability in the business model.” Dai Hexuan believes that competition is the driving force for innovation and providing innovative products to customers. However, all parties involved in the competition need to abide by certain rules and compete fairly in order for such competition to be sustainable.