Red Bull's First NFT Collection "Red Bull Doodle Art" Launches with Burnt Toast Collaboration

Key Highlights:

• Energy drink giant Red Bull releases its inaugural NFT digital collection series
• Renowned NFT artist Burnt Toast, creator of Doodles, mentors the collection’s development
• Limited sale window runs from May 26 (00:00) through May 28 (18:00)

Red Bull, the world’s leading energy drink brand, has officially entered the digital collectibles space with its first-ever NFT collection titled “Red Bull Doodle Art.”

The collection has been developed under the guidance of Burnt Toast, the acclaimed creator behind the highly successful Doodles NFT project. Each piece in the collection showcases individual artworks from the 2023 Red Bull Doodle Art global finalists.

Originating in the Netherlands, Red Bull Doodle Art serves as a platform dedicated to empowering emerging artists worldwide. The initiative encourages students and creative individuals to unleash their imagination using simple pen and paper, expressing themselves through innovative doodle artwork.

For the 2023 Red Bull Doodle Art Program, the brand has established a strategic partnership with Vayner3 and celebrated digital artist Burnt Toast. Commenting on the collaboration, Avery Akkineni, President of Vayner3, stated:

“When Red Bull approached us about integrating a Web3 layer into their iconic Doodle Art program, we were beyond thrilled. Their exceptional team has conceived a meaningful way to honor their student creators by featuring the artwork of 61 world finalists on chain, encompassing icons crafted by Burnt Toast, under the direct mentorship of the legendary Doodler himself.”

Exclusive Artistic Collaboration

The collection comprises 61 unique one-of-a-kind NFTs created by the national champions of Red Bull Doodle Art 2023. These exceptional pieces were selected from an impressive pool of over 120,000 submissions from around the globe. Each finalist produced a fresh doodle incorporating a signature element designed by Burnt Toast.

Artists were given the opportunity to select from five distinct designs created by Burnt Toast to incorporate into their work. Additionally, they received valuable feedback and direct mentorship from the renowned artist himself. Each participant dedicated significant effort to creating their artwork, which will be showcased at the Red Bull Doodle Art World Final event in Amsterdam.

The winning artwork will receive a special treatment—Burnt Toast will personally modify it to reflect his characteristic pastel aesthetic. This transformed piece will be immortalized as the official winner of the competition.

Market Opportunity

Digital art collectors and NFT enthusiasts will have a limited window to acquire these unique digital assets. The collection sale commences on May 26 at 00:00 and concludes on May 28 at 18:00.

This release represents a significant moment in mainstream brand adoption of digital collectibles, combining Red Bull’s global reach with the artistic credibility of one of the NFT space’s most recognized creators. The limited availability of just 61 unique pieces, selected from over 120,000 submissions, highlights the exclusive nature of this collection.

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