Why shouldn’t you help poor people too easily? It’s not because they have no money, but because prolonged deprivation will make a person care more about losing than gaining. Help them ten times, and they will quickly take what they receive for granted; but if you don’t meet their needs the eleventh time, they won’t feel that they have gained one less time—they will feel that they have lost once. What deprivation truly changes is not a person’s wealth, but the weight they assign to gains and losses. So when helping others, especially through ongoing assistance, it’s best to make the terms clear from the start: the price is not meant to reject goodwill, but to establish boundaries for the help.