Justin Sun’s viral “short essay”: Enjoy the gossip, but stay away from projects associated with him!

Justin Sun’s “My Girlfriend Jing Tian” suddenly appeared online. Written throughout in insinuative, euphemistic language, the melodramatic love story quickly spread across the internet, with countless people eagerly consuming it and taking the gossip entirely as fact.

Although the end of the essay clearly states “This article is purely fictional,” it names people directly and mixes in extensive details about private emotions and surrogacy, instantly setting off a trending-topic frenzy. Given Justin Sun’s consistent style of conduct, the essay’s credibility deserves a huge question mark.

There is indeed a property dispute involving over 80k, and a civil lawsuit has already been filed—that is an indisputable fact. But most of the details of the love story are embellished and dramatized narratives. Some of the plot’s logic simply does not hold up: If natural conception was possible, where does the claim of surrogacy come from?

Those familiar with the crypto world understand Sun’s playbook. Before each new market rally, he is always skilled at creating nationwide buzz and using gossip and scandals to generate exposure across the internet. Bitcoin is currently above $80k, the bull-market atmosphere is heating up, and this is precisely a key juncture for crypto marketing plans.

Calculating the gains and losses before making a move has always been his style. Even if he suffers a loss in real-world terms amid this media frenzy, he will make it back through traffic and attention. Once the hype reaches its peak, he can then leverage his high popularity to promote his own projects.

Onlookers may enjoy the spectacle, but ordinary investors can easily be swept up by the traffic and impulsively follow the crowd into the market.

Remember one reality: He may suffer losses in a relationship dispute, but in commercial games, he almost never makes a losing deal. If he is taken advantage of in the real world, he will find a way to make up for it through the market and his followers.

Enjoy the gossip as entertainment, but distinguish reality from stories. Feel free to eat up the gossip, but when it comes to all kinds of projects associated with him, be sure to stay well away.

Overview of Justin Sun’s main crypto projects:

1. TRX (TRON)
The native token of the TRON public blockchain and the foundation of its entire ecosystem. Issued through an ICO in 2017, it is used for on-chain gas, staking, and governance. TRC‑20‑USDT runs on this public blockchain.
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2. BTT
A token issued after the acquisition of the established P2P download tool BitTorrent. It focuses on decentralized storage and incentives for download acceleration, and is a token in the storage sector of the TRON ecosystem.
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3. JST
The governance token of the JUST DeFi lending protocol, a lending platform in the TRON ecosystem that supports the collateralized lending business of the USDD stablecoin.
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4. SUN
A TRON-related DeFi governance token used for DEXs, mining, dividends, and DAO governance.
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5. USDD
A TRON-related decentralized stablecoin targeting a $1 peg, using an algorithm-plus-asset-collateralization model. Algorithmic stablecoins themselves carry extremely high risks.
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6. SunPump
A meme-coin issuance platform on the TRON blockchain. Large numbers of low-quality meme coins are issued through it during bull markets, and speculative activity around it is intense.