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We recently run a Select campaign at @GREEND0TS for one of our clients (name under NDA), and here are the results ↓
Here’s your TL;DR ↓
Green Dots Select is our innovative campaign type where we onboard creators to compete for a long-term paid deal with a tier-1 protocol.
See this as a creator competition (phase 1) during which we discover top voices for the brand and they are onboarded as paid ambassadors.
The scale:
• We screened 750+ applications and invited creators into a private stealth challenge.
• From that pool, we selected 49 creators, and 40 met the participation bar over three weeks.
• The competition stage produced 142 organic posts and 743,528 views before any long-term paid deal started.
• The strongest 15 creators then moved into a one-month paid collaboration with 48 more deliverables.
• Across both phases, Green Dots Select reached 1M views on a $25K budget, or about $0.025 CPV. That's 4x more efficient in terms of views vs. standard paid campaigns.
Full case study ↓