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Chat no longer dominates AI spend
Over the past 30 days, 56.3% of OpenRouter spend went to agents and coding, compared with 33.9% for general-purpose AI.
Meanwhile, the market is splitting into modality-specific winners:
- Google generated 74% of images and 54% of video hours
- OpenAI returned 90% of transcribed characters
- ByteDance captured 27% of video hours
- Claude leads code generation, debugging, file I/O and frontend/UI
Lmk what other data would be interesting to add. I'll be posting these weekly.
Data: @OpenRouter