A Chinese calligraphy brush worth 68 yuan, compared with one worth 12 yuan—

the writing experience has improved noticeably.

A Chinese calligraphy brush worth 128 yuan, compared with one worth 68 yuan—
the progress has become relatively subtle.

And when a Chinese calligraphy brush worth 690 yuan is placed together with the one worth 128 yuan,
you can almost feel no difference.

From this, we can see that after a product’s utility reaches a certain threshold,
it quickly becomes saturated.

After that,
almost all of the added value is emotional value—and emotional value
has no limit.

Regarding insights about trading, what we must be wary of is
how to avoid, during the trading process,
overspending on “emotional value,”
and to make the funds as practically useful as possible.

As for business/startup,
you should look for projects that can provide excess emotional value,
because pricing power has absolutely no boundaries.