Market Cycle｜Why do so many people always exit at the best time?

When the market is down, many people say:

“Once I’m back to break even, I’ll sell.”

But after they really break even, they start to think:

“Since it has already risen, why not wait a little longer?”

That’s the most contradictory part of investing.

We often think we’re waiting for a better price, but in reality, we may just be getting pulled along by emotions.

So I’m increasingly convinced that an investment plan should be made when emotions are calm.

Because when the market crashes, you panic; when the market rallies, you become greedy.

If you always wait until emotions show up before deciding what to do, it’s usually already too late.

A good strategy isn’t about making you earn the most every time—it’s about making it harder for you to make the worst decision when your emotions are at their strongest.
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