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The most profitable World Cup in history—second to none.
With FIFA’s move, the commercialization of the World Cup has been taken to a whole new level.
Revenue is expected to exceed $9 billion, breaking historical records.
For the first time, the tournament expands to 48 teams—50% more than four years ago.
The number of matches increases from 64 to 104, and the schedule is extended from 4 weeks to 6 weeks.
From broadcast rights to tickets to advertisers, every link is adding value.
As for the results, Spain beat Argentina 1-0 to win the title.
FIFA president Gianni Infantino is the mastermind behind all of this.