Lately, it feels like we’ve quietly stopped buying products…


And started renting our lives.
Software has a monthly fee.
Music has a monthly fee.
Movies have a monthly fee.
Cloud storage, fitness apps, productivity tools even features that used to come with the product now come with a subscription.
Miss a payment, and access disappears.
Somewhere along the way, “Buy it once and it’s yours” became “Keep paying if you want to keep using it.”
I can’t be the only one who misses owning things instead of adding another recurring charge to the calendar every month.
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