In 2025, announcing a digital asset treasury was enough to send a company’s stock soaring.


Suddenly, everyone wanted one.
Even businesses with little or no crypto experience rushed to build digital asset treasuries because the announcement itself became the catalyst.
Now the excitement has faded.
Many of those companies have gone quiet.
The market has moved past announcements.
Now it wants execution.
Anyone can adopt a narrative.
Very few can build a sustainable strategy around it.
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