The 2026 World Cup hasn’t kicked off yet, and FIFA is already raking in money! Behind $15 billion in revenue lies massive business value

The 2026 World Cup hasn’t officially started yet, but FIFA has already felt the power of “cash power” in advance. According to reports, this edition of the World Cup will be jointly hosted by the United States, Canada, and Mexico, and is expected to generate more than $15 billion in revenue, far exceeding the previous forecast of $11 billion. Why did revenue suddenly surge? The core reason is a booming ticket market. In addition to official ticket sales, secondary-market trading also contributes a large amount of revenue, and FIFA can further earn fees and commissions from transactions between buyers and sellers—so every time money changes hands, profit is made. In simple terms, the World Cup is no longer just a football tournament; it’s a global-scale business feast. Event media rights, tickets, sponsorships, and merchandise spending are all continuously creating new income. For the crypto market, this business model of a top-tier global IP is also worth paying attention to. Sports, entertainment, and fan economics are being increasingly digitized, and in the future there may be more opportunities to combine digital assets, blockchain technology, and the global sports event ecosystem. When a super IP has billions of users worldwide, the underlying business value often far exceeds the matches themselves. The 2026 World Cup may be not only a football celebration, but also a showcase of global capital and business models.