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The UK competition regulator plans to strengthen oversight of Apple and Google’s mobile platforms: easing app “promotional” restrictions and promoting NFC openness.

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Golden Finance reported that on June 30, the UK Competition and Markets Authority (CMA) announced a public consultation on new regulatory measures targeting Apple and Google mobile platforms. Under the proposed requirements, both companies would be prohibited from restricting UK app developers from directing users to websites or other platforms outside the app store to complete payments, subscriptions, or transactions, aiming to enhance market competition and reduce developers' reliance on official app stores. The CMA also stated that fees related to referral should follow the "fair and reasonable" principle, and it expects such fees to be lower than the current app store commission levels. Meanwhile, the CMA is seeking comments on the technical implementation and fee mechanism for opening Apple's iOS near-field communication (NFC) functionality, in order to promote competition and innovation in services such as mobile payments. These measures are part of the regulatory plan targeting Apple and Google mobile platforms under the UK's digital market competition regime.
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