This ugly Ferrari thing—who actually bought it?

Everyone has seen Ferrari's new electric car, the Luce. It can be described as unremarkable, even ugly, with a price tag of 3.99M yuan (about $586,600). All 88 units allocated to the Chinese market have been sold out.

For this ugly thing, its various specs and performance are completely outclassed by Chinese new energy vehicles: a combined 1,050 horsepower, 0-100 km/h in 2.5 seconds, a top speed of 310 km/h, a range of only 530 km, and support for fast charging. Who buys this?

Just yesterday, I watched a review of the Denza Z9GT. It has a range of 1,074 km, and it kept running nonstop on Beijing's Fifth Ring Road for two days before the battery died. The Yangwang U8L can glide on water and do a tank turn—isn't that way better? And it costs just over 1 million yuan.

I still don't quite understand the spending habits of the wealthy. Maybe rich people don't care about the car itself at all; the car's quality doesn't matter. What matters is the name "Ferrari," and the usual scarcity marketing—only 88 spots in China, first come, first served. Whoever gets one first feels like a big shot.

As for resale value, they don't even think about it. If I had the money, I would spend it however I want—mind your own business, right?

So the wealthy never consider cost-effectiveness.

Aging Ferrari is still Ferrari—it still has the power to harvest money among the rich.

But on a different note, I hope that in the near future, I'll have that kind of spending power too!