Dogecoin Utility Expands With Launch of House of Doge’s Such App Consumer Platform

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• The House of Doge launches a platform that connects it directly to the Dogecoin community.

• The platform brings critical tools that expand DOGE’s utility and utilize the Dogecoin blockchain features.

The House of Doge, working in collaboration with the Dogecoin Foundation, along with merger partner Brag House Holdings, has launched a new mobile application called Such Beta. The platform will be the foundation that gives the Dogecoin community direct access to real-world utility products built on the Dogecoin blockchain. Such Beta is designed as the House of Doge’s internal innovation environment, says the Foundation.

One of the most critical capabilities of the Such Beta platform is payments. It debuts with three core features designed to make Dogecoin more practical for everyday use. First is Hustles, a built-in commerce tool that lets users sell products or services directly in Dogecoin using invoices or QR code payments in person.

The app also includes a self-custody wallet with support for multiple accounts, easy send-and-receive functions, and fiat on-ramp options for converting traditional currency into crypto. On top of that, users can follow transactions in real time on the blockchain, giving them full visibility into every step of the payment process.

Timothy Stebbing, CTO of House of Doge and Director of the Dogecoin Foundation, notes that the team has been working on expanding adoption and establishing DOGE as a currency for doing business for years. He adds:

“Since 2021 the community has hoped to see mainstream adoption of Dogecoin, and Such App sets the foundations for just that: Dogecoin being used as a viable global currency. I’m excited to see where folk will take the Hustles feature, we really see that as our free gift to the core Dogecoin Community.”

The Foundation hopes to first test all capabilities and launch new products to the community before moving to mass adoption in the wider market. By doing so, it means the Dogecoin community will be the first adopters, potentially setting them up for massive gains once the rest of the Web3 community joins.

The House of Doge, which is the commercial faction of the Dogecoin Foundation, has, in the last couple of months, accelerated its efforts to expand DOGE’s utility. Earlier this month, it partnered with Brag House Holdings and IP Strategy Holdings, Inc. to help creators register and easily monetize their intellectual property (IP) on the Dogecoin blockchain.

Dogecoin (DOGE) in Deep Red

Despite these network developments, DOGE has been facing heavy bearish pressure. At the time of writing, the coin is trading at $0.09813 after a 4% drop in the last 24 hours, which sees it extend its weekly losses to** 7%**.

At the beginning of the month, DOGE was performing positively driven by whales, who were dominating with an all-time high of 108.52B DOGE (worth $11.6B) stash. Furthermore, the Dogecoin spot ETFs were posting more inflows than outflows. This has recently slowed to a halt, suggesting negative sentiment about the short-term price movement.

Technical analyst Ali Charts recently pointed out that $0.1020 support was a prime level to watch. He suggested that if not defended, this could lead to a further drop to $0.0883. However, if whales can get involved again, either through direct buying or ETFs, DOGE is expected to rebound.