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Hong Kong Tourism Board's Hong Kong Summer Gifts Launches in July, Giving Away Over 200k Offers
The highlight of the Hong Kong Tourism Board's summer theme promotion "Hong Kong Summer Festival", the "Hong Kong Summer Treats" city-wide consumer rewards, will debut on July 1. In collaboration with the business community, the HKTB has partnered with 9,000 shops across Hong Kong to offer over 200k "Hong Kong Summer Treats" deals covering attractions, dining, transport, and shopping, enhancing Hong Kong's appeal as a summer travel destination.
The HKTB has teamed up with AlipayHK, Alipay, and Alipay+ to launch the "Summer Instant Rewards" campaign from July 1 to August 31. Citizens and tourists can scan QR codes at designated promotion points (such as customer service centers, entrances, or event display areas) in major shopping malls across Hong Kong, Kowloon, and the New Territories, including AIRSIDE, Central Market, Festival Walk, Shesha GO PARK, MegaBox, Miramar Shopping Centre, Sogo Department Store, etc., to receive a total of over 150 mall and merchant offers.
Additionally, Alipay users from Mainland China and users of designated Alipay+ overseas partner wallets may randomly receive additional spending rewards of up to HKD or RMB 500 at over a hundred malls, usable at any store displaying the Alipay or Alipay+ logo.
The HKTB, together with the Quality Tourism Services Association and the Hong Kong Retail Management Association, will roll out a series of "Summer Everywhere Rewards" shopping and dining offers across the city from July 1 to August 31. Some offers are available on a first-come, first-served basis or are exclusive to registered users of the Discover Hong Kong one-stop travel information platform.