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Apple Raises Product Prices as Memory Costs Surge

2026-06-29 00:30:53

Apple announced price increases across its product line after memory costs rose, with TrendForce data showing Q1 2026 DRAM contract prices up 93%–98% quarter-over-quarter. Apple's stock price fell 6% after the announcement, wiping out $263 billion in market value. IDC data for 2025 shows Apple captured roughly 75% of total mobile phone industry profits with an 18% market share.

DRAM-0.99%

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