On June 25 Eastern Time, Apple announced global price increases across multiple product lines including Mac, iPad, Vision Pro, and HomePod, with the highest increase reaching $300. The base model MacBook Air rose by $200 to $1,299, the base model MacBook Pro rose by $300 to $1,999, and the iPad Air saw a 25% increase. This price adjustment did not involve the iPhone, Apple Watch, or AirPods, but the breadth of coverage is relatively rare in Apple's history. In a statement, Apple said that the rapid expansion of AI data centers has led to an unusual surge in memory and storage demand, and that the company has "never seen a component price rise so much, so fast." CEO Tim Cook described the situation as a "once-in-a-century event." Apple had previously been absorbing these costs internally to avoid passing them on to consumers, but has now reached a point where it must raise prices on multiple products. Following the announcement, Apple's stock price plunged as much as 6.6% intraday to $273.75, its largest intraday decline since April 2025, before closing down 6.1% at $275.15. The company's market cap evaporated by $263.5 billion overnight. Trading volume reached 107 million shares, and the stock still holds a year-to-date gain of approximately 1.21%. How the storage chip supercycle transmits