Apple’s conflict with memory giants escalates, Chinese storage manufacturers may see substitution opportunities.

Shenchao TechFlow news. On June 27 this week, tensions between Apple and memory chip makers such as Micron Technology and SK hynix have intensified further. On Thursday, Apple announced a price increase for products including MacBook and iPad due to rising memory chip prices, adding that it can no longer keep absorbing cost pressure. After the news was released, the company’s stock price fell sharply.

The day before, Micron reported quarterly results that far exceeded market expectations, sending its stock price soaring. During the earnings call, company executives said that during the last industry downturn, major customers continued to push down procurement prices, weakening suppliers’ ability to expand production, and laying the groundwork for the current tight memory supply situation. Many in the market believe there has been a long-running pricing battle between Apple and memory suppliers.

At the same time, Apple is actively seeking new sources of storage chip supply. According to earlier reports, the company has been lobbying the U.S. government to approve the introduction of DRAM products from China’s ChangXin Memory Technologies (CXMT) to ease supply pressure and enrich its supply chain.

Analysts believe that if ChangXin Memory Technologies is able to enter Apple’s supply chain in the future, the influence of China’s memory industry in the global consumer electronics market is expected to increase further. (Jinshi)