Xtep International Saucony officially enters Hong Kong

Xtep International (01368) announced that the American century-old running shoe brand Saucony has officially entered Hong Kong, with the brand's first Hong Kong concept store unveiled at K11 Art Mall, marking the official launch of Saucony's "2.0 era" and highlighting the brand's commitment to deepening its high-end retail layout and accelerating its brand premiumization process.

Ding Shuibo, Chairman and CEO of Xtep International Holdings Limited, stated that in the future, Saucony will continue to increase brand investment, broadly expand high-end retail channels, broaden its product matrix, and accelerate the launch of apparel and lifestyle product lines, further strengthening Saucony's brand image that combines professional sports with trendiness. The Group will also continue to leverage the synergistic effects among its three core brands—Xtep, Saucony, and Merrell—to achieve complementary advantages and solidify Xtep's market leadership as "China's No. 1 Running Brand."