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Recently, the term that has been shouted the loudest in the market regarding Strategy is "the next Luna." I need to correct this claim with a few verifiable facts. Let me state upfront: I'm not here to whitewash Saylor—the risks will all be addressed in turn.
First, let's look at the most frightening number. Strategy's paper loss on Bitcoin alone is now about $13 billion. This single figure is larger than the total market cap of hundreds of well-known tokens put together. How concentrated the risk is—this number makes it crystal clear.
But "a $13 billion paper loss" and "collapsing to zero like Luna" are separated by a vast distance.
That's the correction needed. On-chain analytics firm Arkham highlighted a fact often overlooked: Strategy is not legally obligated to pay dividends on those STRC preferred shares. If it really runs out of money, Saylor can choose not to prioritize STRC shareholders first. The price of STRC essentially only reflects the market's bet on whether Saylor is still willing and able to keep paying dividends.
The more critical difference is here. Luna died because its mechanism had a forced liquidation spiral—once the price dropped, it automatically triggered more selling, and once started, nothing could stop it. For Strategy, no matter how much STRC's price falls, it won't trigger any forced liquidations. Its Bitcoin holdings have no liquidation line tied to borrowing. It can survive in an ugly state for a long time, but it lacks that "one misstep and you shatter" trap.
By the rules, I'll be thorough. I'm not accusing anyone, nor am I saying Strategy is sitting pretty.
Its real risk is another kind of chronic one: if the market loses faith in it, it can't issue new shares or raise funds, and it has to tough out that $1.2 billion in annual dividends, it could fall into a downward spiral of "selling coins to pay dividends, which drives coin prices down further, making it even harder to raise funds." This cycle won't kill it overnight, but it will slowly bleed it dry.
So don't slap a ready-made fear label like "Luna 2.0" onto something with a completely different mechanism.
Its danger is real, but it's chronic—measurable in months and quarters. Understanding the nature of its danger is far more useful than just shouting "it's going to zero."