IREN, a mining company transforming into AI cloud computing, has signed a multi-year jersey advertising partnership agreement with the NBA’s Golden State Warriors. The contract’s average annual value exceeds USD 50 million, setting a new record for jersey advertising sponsorship by a North American professional sports team. IREN will become the Warriors’ official AI Cloud partner, with its brand appearing on the Warriors, WNBA’s Golden State Valkyries, and G League Santa Cruz Warriors jerseys, covering rights including at Chase Center, replacing the previous partner, Rakuten.

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