>> Lenovo: Rising memory prices are the “new normal”; elevated DRAM and NAND pricing to persist beyond 2030

• The era of cheap digital devices is coming to an end. Lenovo warned that DRAM and NAND flash prices have already entered a structural upcycle, and that even if major suppliers continue to expand capacity, prices are unlikely to return to early-2025 levels.
Higher costs are being passed through across the entire industry. Going forward, all types of electronic devices, including PCs and smartphones, are expected to face sustained price-increase pressure, with higher prices becoming the “new normal” beyond 2030.